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Monday, September 20, 2010

Small towns

After a lot of random posts, I think it is my moral duty to update you of my presence. I have recently ( last month) shifted to Hubli ( a small town in north Karnataka) and am operating from here, selling more and more candy.
This is the first time that I am actually living out of a small town, and in spite of all the disadvantages in terms of lack of exposure, people, company, hang out places, etc.. small towns have their own charm. TO begin with, your expenses go down drastically. Many other things like, getting to be in the heart of the country and trying to understand their aspirations and dreams from a close quarter, learning where the people like spending money, and ultimately what really drives them – drives the Indian economy.
After spending a little over a month, by actually living amidst such circumstances, my respect for the late C.K. Prahlad has gone up by notches, and I totally subscribe to the idea of Fortune at the bottom of the pyramid. The fortune is here, and the future growth of the country is going to be from here. No second thoughts about it. Any one who gets their small town strategy right, will crack it.

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