As such it is, there are a pretty many crazy things that happen in india, and there are a lot many takers for entertainment ( read movies). There is something very peculiar with the south indians, and the god level status accorded to the movie stars here.
The kind of feeling and respect that the south indians have on their stars is mind boggling, and the space movie stars occupy in the minds of people in the south is something truly out of this world.
Chiranjeevi is a God like figure in Andhra. So much that people die in the quest to get tickets for his movies. People have been so mesmerized by the actor, that the patronage now extends to his brother, nephew, son( all actors), and father in law( producer). I doubt, if the fan following will not be extended even to his dog, who might feature as the main cast in a forthcoming movie.
The Late Rajkumar or the late Vishnu Vardhan in Karnataka enjoy a similar status. I was in bangalore last december when Vishnu vardhan expired due to completely natural circumstances. In spite of the complete natural form of death, Bangalore, and the whole of karnataka was brought to stand still for a day to mourn for the actor. We need not dwell about the time when rajkumar was kidnapped by Veerappan.
Coming now to tamil nadu, and there is only one God here - RajiniKanth. His legend is long lived, and his fan following extends far east even to the funny looking japanese. He is creating waves presently in entire tamil land, with the release of his new movie - Endhiran ( Robot in Hindi). We have been hearing abou crazy stuff people dole out for their stars, and how a song is released before the whole cassette is released to capitalize on the craze.
Rajini has gone a step further. He has released the trailer of the movie in the theatres before the movie releasing.